The following conclusions were drawn from the research findings.
- That price of the product was significant at 1% but negatively affects the sales growth of selected small scale enterprises.
- That quantity sold was significant at 1% and positively affects the sales growth of selected small scale enterprises.
- That advertising was significant at 10% level of probability and positively affects the sales growth of the selected small scale enterprises.
- That sales promotion, product branding and product availability were respectively significant at 1% level of probability.