The Multiple Regression model s
Y = f (X1, X2, X3, X4, X5, ei)
Y = Sales Performance (N)
XI = Price (N)
X2 = Qty (Bread /Loaf)
X3 = Advert (N)
X4 = Sales promotion (Dummy)
X5 = Branding (Dummy)
X6 = Product Availability (5 –point likert scale)
ei = Stochastic Variable