1.4 Research Questions
The following research questions were designed to guide the study.
  1. What is the effect of pricing policy on the firm’s sales volume of selected small scale enterprises?
  2. What is the product branding strategy for the product availability of selected small scale enterprises?
  3. What is the effect of promotional strategies on consumer patronage of selected small scale enterprises?
  4. What is the relationship between product strategies and sales growth of selected small scale enterprises?
    1. Hypotheses of the Study
    In the course of this study, there were some hypotheses stated in null form. They are:
    HO1: Pricing policy does not have any significant effect on the sales volume of selected small scale enterprises.
    HO2: Branding strategies does not have any effect on the sales volume of the SMES’s in Abia State
    HO3: Promotional strategy does have any significant effect on product positioning of selected small scale enterprises.
    HO4: There is no significant relationship between product strategies and sales growth of selected small scale enterprises.