1.7 Scope of the Study
Realizing the financial and time constraint that are involved in this
type of study, it becomes necessary to limit the scope of the study to
selected small scale enterprises within Abia State. Using selected small
scale enterprises will enhance the necessity for comparative analysis.
The elements in a marketing strategy are common to all the firms hence
we shall place emphasis on the marketing mix, that is, price, product,
promotion and place. This will help us see how they relate to each other
and combine to influence selected small scale enterprises product.
However, the study will focus primarily on the ones that deal on bakery
businesses in Aba and Umuahia metropolis. These cities are located in
Abia south and Abia central. They are chosen because they constitute the
commercial centre of the state