1.8 Operational Definition of Terms
Marketing : Marketing can be seen as the process in a society by which the demand structure for economic goods and services is anticipated, or enlarged and satisfied through the conception, promotion, exchange and physical distribution of goods and services.
Strategy: strategy is the  means, schemes and methods designed by an organization for operationalizing policies and pursuing its objectives.
Marketing Strategy: Marketing strategy can be defined as the general terms used to describe the overall company program for selecting a particular market segment and then satisfying it’s consumer through careful use of the elements of the marketing mix.
Marketing mix: is that combination of product features, accompanying services, price decision, promotional tools and place for the distribution of these products in reaching, serving and appealing to the target market.
Target market: this is that group of consumers which the company wishes to sell its products.
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