Karl Pearson’s coefficient of correlation (r) was used to aid the relationship between the study of variables of interest. The correlation analysis was conducted at 90% confidence interval. The correlation results indicates that pricing is strongly and positively correlated to sales performance (with a correlation coefficient of 0.635) promotion strategy is positive and strongly correlated to sales performance (with a coefficient of 0.714); while distribution strategy has strong and positive correlation with sales performance (with the correlation coefficient of 0.6).

Thus, the correlation analysis results imply that there is a strong and positive relationship between pricing strategy, promotion strategy and distribution and sales performance of the selected small and medium scale enterprises. This indicates that these marketing strategies are very critical in influencing the sales performance of the selected small and medium scale enterprises in Abia state.