Table 4.13 marketing Strategy and summary table of the analysis
of the determinants of selected small scale enterprises sales
performance
Predictor coefficient Std Dev. t. Stat Pr (Sig)
Constant 3.718 0.084 43.964 0.000
X1 = price - 7.029 -8.875 -4.790 -0.000
X2 = qty 6.201 7.467 8.000 0.040
X3 = Advert 1.837 4.983 1.730 0.010
X4 = Sales prom. 6.011 7.016 8.600 0.001
X5 = Branding 5.980 4.500 6.712 0.010
X6 = Availability 3.990 1.086 10.91 0.000
X7 = Frequency 2.101 1.046 2.717 0.003