Table 4.6: Advertising influences purchase behavior of the
target market.
Option Frequency Percentage (%)
Strongly Agree 135 55
Agree 85 35
Disagree 15 6
Strongly disagree - -
Uncertain 10 4
Total 245 100
Source: Field Survey, 2016.
Table 4.6 shows that 135 (55%) of the respondents strongly agreed that
advertising influences the purchase behavior of the target market; while
85 (35%) of them just agreed. However, 15 (6%) of them disagreed:
while none of them strongly disagreed. Lastly, only 10(4%) of them was
uncertain.