1.6 Significance of the Study
This research work is also undertaken in the hope that, its finding will enable small scale enterprises to understanding, adapt and apply knowledge of consumers purchasing behavior in tackling their marketing problem.
Again it is hoped that, the study and the recommendation that will be made, will be of benefit to the small scale enterprises marketing department in particular and the entire industry as a whole. It will contribute to determining the strategic requirements for effective marketing and would enable small scale enterprises serve their customers more effectively and efficiently.
Specifically, the benefits of this study are enormous but in specific term, the study will be of benefit or importance to the following groups:
To the Small and medium scale enterprises, the result of this study will be significant to business organizations because they will become more aware of the factors that affect and influence marketing strategies, and adopt those factors to get more market share which means higher profits from sales.
To the academic, the result of this study will be significant to the academic as it will form the basis for research work in marketing strategies.