Data collection
M.H. conducted 10 face-to-face semi-structured cognitive interviews with women of different ages living in Amsterdam. 21, 22The interviews consisted of three parts: 1) Their expectations of the e-tool were assessed upfront; 2) During completion of the e-tool the respondents were encouraged to give feedback and think aloud. This method generates inductive data that can be used to improve aspects of the e-tool. 23 3) Their perceptions were assessed after completion of the e-tool. The location was chosen in consultation with the participant, allowing for a privacy sensitive interview. All interviews were audio recorded and transcribed.