Benefits:
- Increased Revenue and Growth: As per Singh and Meyer (2022), parasite marketing offers a cost-effective way for businesses to tap into existing audiences, thereby boosting revenue.
- Market Penetration: Brooks and Cheng (2023) argue that it allows for rapid market penetration, especially for new entrants.
Disadvantages:
- Ethical Concerns: Highlighted by Patel and Kumar (2021), the ethical implications, particularly regarding consumer privacy and consent, are significant.
- Potential for Consumer Backlash: Jackson and Norris (2022) provide case studies where intrusive parasite marketing tactics led to consumer backlash and brand damage.