In conclusion, the literature on parasite marketing offers invaluable insights into its application, benefits, and challenges. It is a dynamic and potent marketing strategy that reflects the complexities of the digital age. As this field continues to evolve, it will be essential for marketers, academics, and policymakers to stay abreast of its developments and implications. The future of parasite marketing, while promising, demands careful consideration of ethical, legal, and strategic dimensions to ensure its effective and responsible utilization in the ever-changing digital marketing landscape.