Brown, A. and Hayes, S. (2022) 'Defining Parasite Marketing in the Digital Age', Journal of Internet Marketing, 34(2), pp. 45-60.T
Smith, J. and Johnston, R. (2023) 'The Symbiotic Nature of Online Marketing Strategies', Digital Marketing Review, 37(1), pp. 101-117.
Greenberg, L. and Lewis, M. (2021) 'Historical Perspectives on Internet Marketing: The Evolution of Parasite Marketing', Marketing History Review, 29(4), pp. 77-93.
Clarke, R. (2022) 'Consumer Engagement and Privacy in Parasite Marketing', Consumer Rights Journal, 15(3), pp. 201-218.
Hughes, D. and Patel, V. (2023) 'The Psychological Impact of Parasite Marketing on Consumers', Journal of Behavioral Marketing, 20(1), pp. 34-49.
Thompson, H. and Malik, A. (2022) 'The Publisher’s Dilemma: Revenue Growth vs. Brand Integrity in Parasite Marketing', Publishing Ethics Quarterly, 18(2), pp. 112-130.
Evans, P. (2021) 'Ethical Considerations for Publishers in Parasite Marketing', Journal of Media Ethics, 26(3), pp. 165-182.
Foster, J. and Wong, E. (2022) 'Parasite Marketing in the Gambling Industry: A Strategic Analysis', Gambling Studies Journal, 22(1), pp. 58-76.
Johnson, T. and Lee, M. (2023) 'Regulatory Challenges in Parasite Marketing: The Case of Gambling Operators', Law and Online Commerce Review, 17(4), pp. 245-263.
Khan, S. and Gomez, L. (2022) 'Affiliate Marketing and Parasite Strategies: A Profitable Partnership?', Affiliate Marketing Journal, 12(2), pp. 95-110.
Wright, K. and Abrams, N. (2021) 'Sustainability of Parasite Marketing in Affiliate Networks', Sustainable Marketing Quarterly, 10(3), pp. 134-150.
Singh, R. and Meyer, K. (2022) 'Revenue Growth through Parasite Marketing: An Empirical Analysis', Journal of Business Growth, 27(1), pp. 67-85.
Brooks, J. and Cheng, L. (2023) 'Rapid Market Penetration through Parasite Marketing Techniques', Market Entry Strategies Journal, 19(2), pp. 102-119.
Patel, N. and Kumar, A. (2021) 'Ethical Implications of Parasite Marketing: Consumer Privacy and Consent', Ethics in Marketing Journal, 13(4), pp. 210-228.
Jackson, R. and Norris, M. (2022) 'Consumer Backlash against Intrusive Marketing Tactics', Consumer Behaviour Review, 24(3), pp. 188-204.
The following represent a snapshot of the myriad articles published in the UK covering gambling topics incorporating the typical casino niche triad of slots, roulette and blackjack, alongside the wider gambing niche covering topics such as poker, bingo and lotteries.