How can you build segments to target where more families
can be found?
One of our strategies to find more families actually calls for
desegmentation. Through a chi square test [4] we found that in fact
there is a proven bias in terms of race. Specifically, African americans
are biased towards african american children and away from caucasian and
hispanic children. Hispanics and Caucasians are biased towards hispanic
and caucasian children and away from African American children. Perhaps
more advertisements of multicultural families and embracing diversity
could change these statistics. Ultimately, the segment we are trying to
reach is those that will adopt children of a different race.
Another segment to target could be single males[3] . Although they
are the least represented in foster family structures, the logistic
regression predicting a goal of adoption shows single males to be a
positively significant predictor.